Kitetags terms and definitions

Term Definition
App The engine that produces the response a Tapper sees after tapping a Kitetag. Built-in Apps include URL Redirect, vCard, Webhooks, and Zapier. Each App takes tag data and turns it into an action. See the Apps overview.
Automatic Message Data Data that the Kitetags platform collects and attaches to each tap automatically, such as the timestamp and device information. You do not need to configure this — it is included by default.
Built-in Data Data fields that every Kitetag has by default, such as UID and Callsign. These fields exist on every tag regardless of the Kitetag Data Structure assigned to its group.
Bundle A pack of Kitetags purchased together. Bundles come in various sizes and can be assigned to your account for claiming and configuration.
Callsign The human-readable identifier for a Kitetag, such as “kite-8247”. The Callsign makes it easy to find and reference a specific tag without using its full UID. You can find the Callsign printed on the tag or shown in the dashboard.
Claiming a Kitetag The process of linking an unclaimed Kitetag to your account. You claim a tag by tapping it with your phone for the first time. Once claimed, the tag appears in your dashboard and can be configured. See the quickstart guide.
Custom Data Data fields that you define through a Kitetag Data Structure (KDS). Custom Data lets you store information specific to your use case, such as a product name, employee ID, or target URL.
Frozen Kitetag A Kitetag that has been permanently deactivated. Frozen tags cannot be tapped, configured, or reactivated. Freezing is irreversible. Use it when a tag is lost, stolen, or no longer needed.
Grounded Kitetag A Kitetag that has been temporarily disabled. Grounded tags do not respond when tapped, but they can be reactivated at any time from the dashboard. Grounding a tag removes it from your active tag count.
Interaction Builder The visual editor in the Kitetags dashboard where you create and configure Kitetag Interactions (KI). The Interaction Builder lets you define what happens when a tag is tapped without writing any code. See the interactions guide.
Interface The visual layout or screen that a Tapper sees after tapping a Kitetag. The Interface is generated by the App assigned to the tag’s group.
Kitetag A pre-encoded NFC tag made by Tagstand that connects to the Kitetags cloud platform. Each Kitetag has a unique UID and Callsign. When tapped by a smartphone, it triggers the configured App response. See What is Kitetags?.
Kitetag Data Structure (KDS) A template that defines the data fields for all tags in a Kitetag Group. Think of a KDS as a form — it specifies what information each tag holds (such as name, URL, or phone number), while each tag has its own values. See the data structures guide.
Kitetag Group A container for one or more Kitetags that share the same KDS and KI. Every Kitetag belongs to exactly one group. When you change a group’s settings, all tags in that group update instantly. See the Kitetag Groups guide.
Kitetag Interaction (KI) The configuration that defines what happens when a Kitetag is tapped. A KI connects a tag’s data to an App and controls the response. You create KIs using the Interaction Builder. See the interactions guide.
Kitetag Manager A person who manages Kitetags through the platform dashboard. Kitetag Managers create groups, define data structures, build interactions, and monitor tag activity.
Near Field Communication (NFC) A short-range wireless technology that lets two devices exchange data when they are within a few centimeters of each other. Kitetags use NFC to communicate with smartphones. See How NFC works.
Tap The action of holding a smartphone close to a Kitetag so the phone reads the tag via NFC. A tap triggers the Kitetag Interaction assigned to the tag’s group.
Tapper A person who taps a Kitetag with their smartphone. Tappers do not need a Kitetags account or any installed app — their phone handles the NFC read natively.
Test Flight A built-in App and group that verifies a Kitetag is working correctly. When you tap a tag in the Test Flight group, you see its UID and Callsign. New tags start in Test Flight by default.
UID The unique hardware identifier assigned to a Kitetag at the factory. The UID cannot be changed and is used by the platform to identify each tag. It is different from the Callsign, which is a human-readable name.
Unclaimed Kitetag A Kitetag that has not yet been linked to any account. Tapping an unclaimed Kitetag starts the account creation or sign-in flow to claim it. See the quickstart guide.

Next steps

Last updated 27 Mar 2026, 06:51 +0900 . history